satisfied first time visitors are more likely to return to the website as well as to promote the web site through word of mouth.
Also, the costs of acquiring a new customer is up to 8 times higher compared with the cost of retaining an existing customer. Web site usability helps improve customer satisfaction improving the bottom line revenues.
Pitstop Media offers the following services:
- usability audit
- usability testing
We audit your website for usability of various elements and provide you a comprehensive report containing our findings and recommendations.
Once the audit is done, we implement those recommendations using A/B tests and Multivariate tests.
Our usability testing methodology is unique in the market by the fact that we test the participants remotely. They are tested in their own environments on their own computer systems without the physical presence of a "supervisor". |
