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Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) is the process of optimizing your website to rank on top positions in search engines. It is a tedious and long process that requires in-depth understanding of search engine algorithms, information architecture, how to research the right keywords and competitive intelligence tools.

A proper SEO campaign will help you create brand awareness, generate leads and sell more products or services online.

SEO Service Overview

With Pitstop Media Inc. you get the best SEO practices and knowledge which will help your business get top positions, reach more potential customers and generate more sales. Here is what you can expect from us:

expertise in consulting and implementing successful SEO campaigns
more than 7 years experience in SEO
competitive SEO intelligence
page rank sculpting
extensive analysis of your html source code
interlinking architecture

Pitstop Media Inc's philosophy in terms of search engine optimization (and all other forms of Internet marketing) is to help clients generate positive return on their investments. We implement SEO tactics that are considered safe and comply with major search engine guidelines (Google, Yahoo! and MSN). We follow the industry standards and best practices required by the major search engines.

Pitstop Media offers the following SEO services

SEO CONSULTING & AUDIT

LINK BUILDING

For the best results we recommend implementing both services. First, start by auditing your website and make necessary changes to build a search engine friendly website. Then build relevant links to increase your website's reputation among search engines and Internet users.

SEO Consulting and Audit

We audit and assess your website for more than 50 SEO factors to identify opportunities to improve rankings and correct issues that could negatively impact your website. We work hard to make sure that search engines will find your website more relevant for the keywords you target.

Our SEO audit process consists of several stages and each of them is important for the overall success of your onsite SEO campaign:

Stage I - Evaluation & Research
Stage II - SEO Audit
Stage III - Implementation
Stage IV - Quality Assurance
Stage V - Monitoring & Reporting

At the end of our audit we will provide a detailed SEO report, specific to your website' needs, containing actionable recommendations to make your website search engine friendly and rank higher in search engines result pages. Once you implement the necessary changes on your website, you will end witha a site that is perfectly structured and optimized for search engines.

If the keywords you are targeting are not highly competitive, your website rankings will improve solely based on the implemented SEO recommendations. However, considering today's competitive Internet market, to get higher rankings you will have to invest in a link building campaign.

Fees

Our SEO consulting and auditing fees are one time and start from $1500 per optimized page (or each template page, as in the case of product pages for ecommerce websites). Please contact us for a free customized quote.

Let Us Improve Your Search Engine Rankings!

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Link Building

Link building (also known as off site optimization) involves building relevant external links pointing to your website.

We work with blogs, web directories, article listings websites, press releases, business profile websites, video submissions and distribution channels and other link building resources to create quality, inbound links (IBL) to your site.

The rankings of your website in search engine results will very much depend on keywords you target and their competitiveness. Pitstop Media will conduct:

an extensive keyword analysis to identify how popular the keywords are, or in other words, how many times do people search for your targeted keywords
keywords research, using Google Keywords Tool, your web analytics or PPC data, to identify other keyword opportunities
competitor research - analyze how they are ranking for the same keywords you are targeting and for related keywords they are showing up for in search results
derive Keyword Effectiveness Index (KEI) based on either search volumes or revenues (if data is captured with a web analytics tool)

Once we identify the keywords with the best ROI we’ll explain to our clients which keywords will be the most profitable to target. Once we agree with you on which keywords to target, we will start working on a backlinking, such as:

directory submission, article submission or press releases
industry specific tactics
competitor research in terms of link building and referral traffic (government listings if possible, business listings, company profile and others)

Among other factors, the rankings of your website are also based on how competitive your target keywords are. The amount of competition will dictate the necessary resources to build links and the prices to achieve the results.