Pay Per Click is also known by terms such as PPC or search engine marketing. Website owners target prospective customers on search engines by bidding for search terms, also known as keywords.
When prospects search for the same or related keywords advertisers are targeting, search engines such as Google, Yahoo! and Bing will display advertiser's ads at a certain position based on the bid value and other criteria. Advertisers will pay the bid amount to search engines only when the prospective customer clicks on their ads. We'll place you in front of your audience.