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410% Increase in Google AdWords Conversions in Three Months
Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.
170% Increase in AdWords Conversions, 33% Decrease in CPC
Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.
195% Increase in AdWords CTR, Campaign Cost Decrease by 40%
Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.
Multiple Top 10 Organic Rankings in Less Than Three Months
Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.
38% Increase in AdWords Conversions, Reduced CPC by 20.5%
CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.
33% Increase in Organic Traffic, 50% More Requests for Proposal
Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.
28% Decrease in AdWords CPC, 30% Increase in Conversion Rate
DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.
Pay Per Click (PPC) Management & Optimization |
Getting the maximum return from PPC requires continuous review of and changes to the campaigns, including adding new keywords, bidding strategies, ad copy testing, identifying negative keywords, making changes to your landing pages, and competitor analysis, to name a few.
Pitstop Media has repeatedly helped clients to achieve their PPC objectives such as more leads, online sales, or brand awareness by optimizing and managing their existing accounts. If you are currently running your PPC campaigns and you're not satisfied with the results, we can help improve their performance and deliver excellent results. |
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| Thank you for your AdWords management services. I think that your organization is well focused on its Google AdWords management, which makes Pitstop Media a great ... |
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Defining a PPC Strategy |
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| Based on the information obtained from you and the review of your existing PPC campaigns, we will define the strategy and approach to optimize the account, the expected results and the time required to achieve those results. We will also analyze your web analytics data, if available. As part of the process, we will also provide some recommendations on improving the content of your landing pages if necessary. |
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Our PPC Optimization Methodology |
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| Google AdWords Certified Partners and Yahoo! Ambassadors from our team will work with you to best understand and obtain relevant information about your business goals, target market, competitors and the industry.
1. We audit and reviewyour PPC campaigns to make sure:
- existing campaigns are generating conversions with positive ROI
- the campaigns are well structured, with keywords of high relevancy grouped into theme-based ad groups
- the marketing budget is allocated sufficiently and properly across your account
- geo targeting and language options are set up properly
- conversion tracking is set properly
- ads are set to show only in the desired networks
- at least two ads are running for each ad group
- ad scheduling and ad serving options are set properly
- keywords are receiving sufficient exposure and have considerable impression share
- negative keywords are included to filter unwanted traffic
- keywords with negative ROI are paused or removed
- Quality Score (QS) of keywords being advertised is high
- landing page content is relevant to the keywords being advertised
2. Analyze your competitors to discover additional keywords
3. Use Google Analytics data (if available) to analyze customer behaviour on your website. Based on the account audit, we will identify opportunities to optimize your campaigns, and
- restructure existing PPC campaigns
- pause or remove under-performing and irrelevant keywords
- add new keywords to target customers across different stages of the buying cycle
- define bidding strategies based on ROI and competitors analysis
- test new ads
- provide recommendations to optimize landing pages
Once the account is optimized, we will manage the campaigns to continuously improve the performance of your PPC account, delivering increasingly positive results. |
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Fees |
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The PPC management and optimization fee starts at $700 per month. Our pricing is based on the amount of work involved in managing and optimizing your account. Please contact us for a free, personalized quote or just want a quick, professional answer to a Pay Per Click management and optimization question. |
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