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PAY PER CLICK

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Pay Per Click

Search Engine Optimization

Google Analytics

Conversion Optimization

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Pay Per Click (PPC) Management & Optimization

To get the maximum return from PPC requires continuous review and changes to the campaigns, including adding new keywords, bidding strategies, ad copy testing, identifying negative keywords, changes to landing pages, competitor analysis, just to name a few..

Pitstop Media has repeatedly helped clients to achieve their PPC objectives such as more leads, online sales, or brand awareness, by optimizing and managing their existing accounts. If you are currently running your PPC campaigns and you're not satisfied with the results, we can help improve the performance and deliver excelent results.

Service Overview

Based on the information obtained from you and the review of your existing PPC campaigns, we will define the strategy and approach to optimize the account the expected results and the time required to achieve those results. We will also analyze your web analytics data, if available. As part of the process, we will also provide some recommendations on how improve the content of your landing pages content if necessary.

Our PPC Methodology

Google AdWords Certified and Yahoo Ambassadors from our team will discuss with you to understand and obtain information about your business goals, target market, competitors and the industry.

1. We audit and review your PPC campaigns to make sure

existing campaigns are generating conversions with positive ROI
the campaigns are well structured, with keywords of high relevancy grouped into theme-based ad groups
the marketing budget is allocated sufficiently and properly across your account
geo targeting and language options are set up properly
conversion tracking is set properly
ads are set to show only in the desired networks
at least two ads are running for each ad group
ad scheduling and ad serving options are set properly
keywords are receiving sufficient exposure and have considerable impression share
negative keywords are included to filter unwanted traffic
keywords with negative ROI are paused or removed
quality score (QS) of keywords being advertised is high
landing page content is relevant to the keywords being advertised

2. Analyze your competitors to discover additional keywords

3. Use web analytics data (if available) to analyze customer behavior on your website. Based on the account audit we will identify opportunities to optimize your campaigns, and

restructure existing PPC campaigns
pause or remove under-performing and irrelevant keywords
add new keywords to target customers across different stages of the buying cycle
define bidding strategies based on ROI, competitors analysis
test new ads
provide recommendations to optimize landing pages

Once the account is optimized we will manage the campaigns to continuously improve the performance your PPC account delivering positive results.

Fees

The PPC management and optimization fee starts at $600 per month. Our pricing is based on the amount of work involved in managing and optimizing your account. Please contact us for a free, personalized quote or if you just want a quick, professional answer to a pay per click management and optimization question.

Let Us Generate More Conversions For You!

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