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VANCOUVER PPC SERVICES |
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Pay Per Click Services |
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Pay Per Click advertising is also known by terms such as PPC or paid search advertising. Advertisers target prospective customers on search engines by bidding for keywords. When prospects search for the same keywords or related terms, search engines will display advertiser’s ads. Advertisers pay the bided amount to search engine only when prospective customers click on their ads. |
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Benefits of Pay-Per-Click advertising for your business |
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- instant exposure to potential customers
- top positions in search results
- target demographically and/or geographically
- track and measure return on investment (ROI)
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Challenges of PPC Management |
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Though PPC advertising provides immediate results, it requires significant expertise and experience to set-up and manage the campaigns. This includes having an excellent understanding of how your target customers behave online and what keywords do they use to search for your products or services. While PPC campaigns have thousands of keywords in general, each individual keyword needs to be managed in terms of bids and profitability. Also each individual ad needs to be tested and optimized. PPC advertising is not a one-time implementation but an iterative process which involves continuous work to improve the performance (profitability) of the campaign. |
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Let us Manage |
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We are Yahoo! Ambassadors and Google AdWords Qualified Company and have helped different clients with PPC advertising management, delivering positive results and high return on investment.
Based on our experiences, we have developed methods and processes to launch and manage successful PPC campaigns. We identify the objective of the PPC campaigns and the relevant metrics to measure the performance. Further, we will conduct a PPC audit to analyze the status of your current PPC campaigns (if available), your competitors, your website and analytics data (if available).
We will use the information from the audit to:
- Build and launch powerful PPC campaigns
- Manage bids based on the defined campaign objectives
- Test and update ads to improve performance
- Provide suggestions to optimize the landing page content
- Continuously monitor the campaigns, test and implement the results to achieve the campaign objectives
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Pricing |
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Call us to check out prices as it depends on you advertising budget, campaign objectives and complexity. For first time advertisers, we can also run a test marketing campaign with a small advertising budget for limited duration. |
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