Internet Marketing Services

If strategized and implemented properly, Pay Per Click (PPC) is the fastest and most effective way of listing your business on search engines.

If you are not spending time and resources to set-up the campaigns properly, you are more likely to incur a poor Quality Score (QS), low conversion rate (CR), high costs per click and advertising costs with less than optimal ROI.

Creating and setting up a PPC campaign requires knowledge, planning and expertise. Pitstop Media has all, but don't take our word on it. Read our case studies or testimonials to see it for yourself.

Our campaign creation process consists of four steps:

1. Keyword research

First, we collect information about your business, your website, your marketing materials and any useful data from you to identify the most important (core) keywords. Web analytics data (if available) is also used in the keyword research process. Furthermore, we use 3rd party keyword generation tools and data necessary to identify and generate a broader set of keywords.

2. Competitor research

We analyze your competitors' websites and use 3rd party tools to research and identify keywords they are advertising online. We also look at their ad copies and any related information to improve the keyword research and campaign set-up process.

3. Keyword selection and expansion

Relevant keyword patterns are identified and used to generate more keywords of different match types. Keywords are then grouped into themes and ad groups. Last but not least, keywords that are harmful to the campaigns are added as negative keywords. Keywords identified as irrelevant and potentially costly are removed from the keyword research data.

4. Account structuring

• the campaign structure is determined based on your business goals, the keywords data and other relevancy factors
• keywords are broken into smaller high relevancy groups based on themes, and then placed in respective ad groups
• the content of landing pages is reviewed to ensure it's highly relevant to the targeted keywords
• separate campaigns are created to advertise on Google content network

In addition, we make sure that:

• at least two ads are created for each ad group
• ads are set to show only on the desired networks (search/content)
• geo targeting and language options are set properly
• marketing budget is properly allocated across various campaigns
• AdWords conversion tracking is set to track conversions
• goals are set to track conversions in Google Analytics
• your campaigns are set up on on Yahoo! and Bing, based on your marketing budget and other relevant factors

Our PPC campaign creation and set-up fee starts from $700. Pricing is based on the size and scope of the campaigns and the amount of time and work involved in creating the PPC campaigns. Please contact us for more information.