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- Understand your business objectives, products and services
- Understand the buying cycle, target customers and competitors
- Generate a set of core keywords
- Craft ads in line with the target market
We run test campaigns to understand how competitive the market is and how much the keywords are being bid for. An extensive keywords list is then developed, based on the core keywords list and results from the test campaigns.
Further into optimization process we
- Improve the campaign structure
- Implement the updated keywords list
- new ads against existing ads
Based on the information gathered, a bidding strategy is developed and implemented, and the optimization proccess is re-applied.
There are factors other than PPC that help converting visitors into customers, such as website persuasiveness and easiness of navigation. Pitstop Media offers Conversion Improvement service to help you integrate the various elements of online marketing solution to achieve your business goals.
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