The above process is objective and avoids making guesses.
You need to differentiate Conversion Optimization services from SEO (Search Engine Optimization).The former provides your website with increased conversion rate, better visitor experience, excellent customer retention rate and long term online business improvements. The later helps generate qualified traffic as well as brand awareness.
Based on the goals you define for the website, Conversion Optimization Service will:
- qualify your leads;
- increase newsletters subscriptions;
- improve visitor satisfaction;
- increase revenues and profits selling products/services.
Pitstop Media helps you achieve the above mentioned by analyzing your website and identifying KPIs. Further, tests are conducted and results are evaluated to improve the performance of KPIs.
Some of the widely used metrics are:
- return on investment;
- conversion rate;
- cost per acquisition;
- average order value;
- average items per order.
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