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With the launch of Google Optimizer, small and medium sized companies can conduct these tests and measure the effectiveness of the tested elements more easily. However, the difficulty remains in test implementation and in the identification of elements to be tested.
Pitstop Media provides both A/B and Multivariate implementation and testing.
A/B testing allows you to test entire pages against each other by displaying variation A of the page to 50% of visitors and variation B of the page to 50% of the remaining visitors.
Multivariate testing is a method of experimentation that allows you to test multiple variables simultaneously. It is suitable for websites with high volume of traffic (more than 1000 page views a week) and reasonable number of conversions. Multivariate testing enables you to change specific sections of your page and analyze how those changes affect the overall page´s effectiveness.
Combining the website audit and testing with A/B and multivariate testing is a powerful strategy you should consider. We provide web design services in case you need designs for your tests. |
