GOOGLE ANALYTICS

Web analytics helps businesses understand visitors' behavior on their websites and help answer fundamental questions such as:

Where did visitors to my website come from?
What are visitors doing on my website?
Why did visitors complete/not complete the desired goals on my website?

The where and what are the questions that can be answered with the help of web analytics. The why is to be answered with the help of surveys or other voice of customers tools.

Pitstop Media's web analytics team helps companies identify what the visitors are doing on their website and based on the findings, advises on how to improve conversion rates on the website. Common things we analyze include landing page performance, navigation details or bottlenecks on the registration process.

We have the experience and expertise to help companies avoid mistakes such as:

• improperly installed and configured Google Analytics accounts tracking traffic sources which are not important
• tracking multiple websites under the same profile/account
• not creating proper profiles for different marketing purposes
• not using advanced segmentation features
• not defining website goals

Advantages of Pitstop Media's web analytics services:

• focus on the improving the objectives of your website and business
• provide actionable recommendations helping achieve your website and business objectives
• we'll help you maximize your Return on Investment (ROI) of various marketing campaigns (email, referrals, pay per click and others)
• we don't look just at your web analytics data, but actually analyze your web site for problems and provide recommendations for a better user experience