CONVERSION RATE OPTIMIZATION

There is a difference between conversion rate optimization (often used as website optimization) and search engine optimization. The former is the process of improving your website goals, such as more products added to cart, increased order value, increased email subscriptions and so on, while the latter is aimed at increasing your website rankings in search engines.

Starting late 2008, the term website optimization has been interchangeably used with conversion optimization or conversion rate optimization (CRO).

Pitstop Media conceptualizes, designs, tests and measures the outcome of different variations of the web page(s) to improve client’s website for better goal competion rates. We use Google Website Optimizer to statistically validate the tests we design for clients.

One of the most important benefits of conversion optimization is that it allows businesses to generate more revenue without having to spend more to acquire website traffic.

Any business owner knows that driving traffic to the website it's only half the battle. If the visitors are not taking the desired actions (i.e. add to cart, complete a purchase, subscribe to RSS feeds or newsletters), all acquisition efforts are in vain. Pitstop Media helps companies capitalize on their existing traffic. We test and optimize websites to:

• convert more visitors into customers
• improve user experience and generate more repeat business
• increase revenues and profits

Stage I – Data Collection

We gather web analytics data and use tools such as Google Analytics to collect and analyze user behavior on clients' websites. We also use analytics tools like Crazy Egg and ClickTale to examine important data that can't be collected using Google Analytics.

The time required to gather data depends on the amount of traffic to the website and/or the landing page.

Stage II – Data Analysis

During this stage we analyze your business, website, main online competitors and the data collected on the first stage.

Furthermore, we will have a discussion with you and your audience using Voice of Customer (VOC) tools to better understand your goals and identify what can be improved. This will allow us to understand what the visitors' goals are and what is stopping them from reaching those goals.

We will also analyze your competition and try to identify if they are currently running any tests and/or any tactics persuading potential customers.

Stage III - Test design and setup

Based on the analysis and traffic values, we can determine which type of test to begin with (A/B or multivariate) and the elements of the web page to be tested. As an example, for the first test, we can choose to run an updated design of the page to see if your visitors are sensible to the look and feel. Or we can choose to run a multivariate MVT test with 5 different headlines.

If we are optimizing just a landing page, we test, measure and analyze the improvements of a single action on that landing page, i.e. more clicks on add to cart button or more clicks on download now button. If we are optimizing to improve a whole process (e.g. a checkout process) or the whole website, then we will run a series of tests, across multiple pages.

Landing Page Optimization - starting at $899
Conversion Rate Optimization - starting $2099 per month