Stage I – Data Collection
We gather web analytics data and use tools such as Google Analytics to collect and analyze user behaviour on clients' websites. We also use analytics tools like Crazy Egg and ClickTale to examine important data that can't be collected using Google Analytics.
The time required to gather data depends on the amount of traffic to the website and/or the landing page.
Stage II – Data Analysis
During this stage we analyze your business, website, main online competitors and the data collected on the first stage.
Furthermore, we will have a discussion with you and your audience using Voice of Customer (VOC) tools to better understand your goals and identify what can be improved. This will allow us to understand what the visitors' goals are and what is stopping them from reaching those goals.
We will also analyze your competition and try to identify if they are currently running any tests and/or any tactics persuading potential customers.
Stage III - Test design and setup
Based on the analysis and traffic values, we can determine which type of test to begin with (A/B or multivariate) and the elements of the web page to be tested. As an example, for the first test, we can choose to run an updated design of the page to see if your visitors are sensible to the look and feel. Or we can choose to run a multivariate MVT test with 5 different headlines.
If we are optimizing just a landing page, we test, measure and analyze the improvements of a single action on that landing page (more clicks on the "add to cart" button or more clicks the download now button). If we are optimizing to improve a whole process (i.e. a checkout process) or the whole website, then we will run a series of tests across multiple pages. |
