Who’s Testing What #23 – www.dummies.com


Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, which means that around 40% of the visitors will not see the tested variables if they are not scrolling. It’s a good idea to test elements that are above the fold. Don’t just believe usability experts screaming out loud that the fold doesn’t matter anymore. Test that for your self and see if it’s true or not.

Here’s screenshot of the tested page, using Google’s Browser Size tool:

heat mat of visible screen size based on browser rezolution

Google browser size: more than 40% of visitors won’s see the varied content

And here is the test:

dummies.com test control

dummies.com control version

dummies.com test variation 1

dummies.com variation 1

dummies.com test variation 2

dummies.com variation 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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Traian is Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+. He is also the author of the Ecommerce SEO book.


One Response to “Who’s Testing What #23 – www.dummies.com”

  1. Paul said:

    Oct 08, 10 at 1:28 am

    Mentioning usability testing, check http://www.userfeel.com, seems interesting.

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