Who’s Testing What #22 – www.digicert.com

a-b-testing-digi-cert

Buy Now versus Sign Up test:

digicert.com test variation 1

digicert.com version 1

digicert.com test variation 2

digicert.com version 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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About 

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

 

3 Responses to “Who’s Testing What #22 – www.digicert.com”

  1. Bart said:

    Feb 17, 10 at 8:13 am

    Love your site! I’m interested to know how you find all these sites and their A/B tests.

    FYI, we also tested “Get Started” and “Add to Cart”.

    “Buy Now” and “Get Started” both took an early lead and kept it, and we haven’t noticed a statistically significant difference between the two.

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  2. TraiaN said:

    Feb 19, 10 at 5:49 pm

    hi Bart, nice to see feedback from a test I’ve spotted. I has actually planning on asking feedback from some of you (a/b or mvt testers) :)

    In terms of finding websites that are testing, I am using a web crawler to find them and then manually check. Interesting enough, very few websites are testing.

    As with your test on buy now and the get started, what was the conversion page for the test? If it was pages later, it might not be the accurate. Also, often too many times people are testing minor change when they should test major differences. If you test something on page A and measure the success of the test 5 pages later in the process, that’s not 100% correct. The overall conversion rate of a website is a series of mini conversions, each happening at various stages (pages) on the website. In other words, if you’re testing something on page #1 a better approach on optimizing the conversion rate is to optimize step by step (page by page) – make them add to cart, then make them add the shipping details and so on.

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  3. TraiaN said:

    Feb 19, 10 at 5:53 pm

    also, I wonder why I’ve missed you from the post on trust seals. :?

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