Who’s Testing What #11 – www.carfax.com
TraiaN
Published on: September 7, 2010
Last modified: August 2, 2011
Competitive Intelligence, Conversion Rate Optimization, e-Commerce Optimization, Internet Marketing, Landing Page Optimization, Who's Testing
2 Comments
Tags: Conversion Optimization, Landing Page Optimization, Usability and Design, Who Is Testing
Carfax is testing the Call To Action button (the big red/green one). Why are so many websites stuck on the “button color test” idea?
carfax.com - Get the CARFAX - red button
carfax.com - Get the CARFAX - green button
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Ted McDonald said:
Jul 20, 10 at 10:59 amThat was one of our first tests using Omniture Test&Target. We were just getting our feet wet.
traiann said:
Jul 20, 10 at 6:40 pmTed, nice to see you here. Can you share some insights with my readers? What did you find with the test, which version was a winner or similar stuff will be appreciated.