Search Engine Marketing Pros

What to test

This is not something optional. You don’t need to test this idea, you just install the tool and start analyzing everything. Then come up with hypotheses and test.

What to measure

Everything the analytics tool can give you: visits, visitors, top content, top landing pages, bounce rate, you name it

Why installing a web analytics tool

I hope that most of you already have a web analytics tool in place. For those of you who don’t, then you need to know that this is the first step you take to optimize your website. With free tools like Google Analytics there is no excuse for you not to have one up and running, collecting valuable data about your visitors.

You want to have one because a web analytics tool is the foundation for your website optimization, being PPC optimization, conversion or landing page optimization. EVERYTHING on your website must be measured and analyzed. Of course, you want more sales and more conversions, but without knowing where your traffic is coming from and how visitors behave on your site, you will never reach the optimization climax.

Start with a free option. Simply install Google Analytics code on each page of your website and start crunching data.

Most of the advice and tips we give clients comes from analyzing their web analytics data. We couldn’t possibly increase sales on a website without analyzing that data. Also, many of our  posts are talking about optimization and testing in reference to Google Analytics. How in the world will you check what’s going on a website, and then measure the results of your optimizations efforts, without the help of a analytics tool? Go get one. Now!

Pitstop Media is a Vancouver based conversion rate optimization company which offers results oriented landing page testing and conversion rate optimization services. Our A/B and multivariate tests have helped of companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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