Visits to Goal Report in Google Analytics
If you’re running an online store and you enabled eCommerce reporting in Google Analytics, you have access to a very useful report, Visits to Purchase.
However, if you run a non eCommerce site, this report is not available. And that’s bad, because this info can be quite useful for B2B websites. Below is the workaround.
Custom Visits to Purchase report for non e-commerce sites.
This is what is generating:
You can add the report to your account by clicking GA’s shared link.
- if you have set up more than one goal for a page you may see conversion rates like 200%, but play around with this simple custom report and maybe you can customize it even more
- this report is just an workaround this issue and I do not expect it to be 100% accurate