Visits to Goal Report in Google Analytics

visits-goal-report-google-analytics

If you’re running an online store and you enabled  eCommerce reporting in Google Analytics, you have access to a very useful report, Visits to Purchase.

However, if you run a non eCommerce site, this report is not available. And that’s bad, because this info can be quite useful for B2B websites. Below is the workaround.

Custom Visits to Purchase report for non e-commerce sites.

Visits to Goal custom reporting with GA

Google Analytics – Visits to Goal Custom Report

This is what is generating:

Visits to Goal custom reporting with GA 2

Reporting Visits to Goal in GA

You can add the report to your account by clicking GA’s shared link.

Notes:

  • if you have set up more than one goal for a page you may see conversion rates like 200%, but play around with this simple custom report and maybe you can customize it even more
  • this report is just an workaround this issue and I do not expect it to be 100% accurate
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Visits to Goal Report in Google Analytics, 9.5 out of 10 based on 6 ratings

About 

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

 

7 Responses to “Visits to Goal Report in Google Analytics”

  1. Jared said:

    May 12, 11 at 11:26 am

    Another way to set it up would be to add (in blue section) Visits next to the Conversion to Goal in the top section. For your Dimension (in green) I like adding Source/Medium. From there, generate your report.

    Within the report check out the Comparison view. Now, you can look at goal sources/mediums, total visits per source/medium, and conversion rates compared to the site average for each.

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  2. TraiaN said:

    May 12, 11 at 11:40 am

    Jared, can you share the report for that?

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  3. Jared said:

    May 12, 11 at 1:20 pm

    Unfortunately, it is for a client. Were you able to configure your report how I have mine set-up?

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  4. TraiaN said:

    May 12, 11 at 1:58 pm

    sorry, I was not able to replicate. I used
    Metrics: Visits, Goal Conversion Rate
    Dimensions: Source/Medium

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  5. Jared said:

    May 13, 11 at 9:56 am

    In Blue I use: Visits, Goal X Conversion Rate, Goal X Completions, and Bounce Rate

    In Green: Source/Medium

    Do you have a report you can share?

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  6. Jared said:

    May 13, 11 at 12:07 pm

    Tried to share my report with you – but, it looks like you can’t submit a post with a URL. If you want to send me your email I can share the report with you.

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  7. TraiaN said:

    May 13, 11 at 12:23 pm

    Jared, you should be able to share URLs in your our comments, just like this one here Internet marketing services

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