Useful Keyword Tool You Should Start Using
Have you ever had times when you just didn’t know where to start your keyword research? No? Good for you, but I certainly had mine. Last week I had to do a keyword research for a startup company offering ridesharing web platform. Doesn’t sound too difficult, right? Here is the catch: the business owner only wants to target people who want to share a ride from the airport to their destination (hotels, event venues, etc) upon arrival. This makes coming up with potential keywords much trickier. If I target generic rideshare keywords, they might be too broad, but if I narrowed it down to “from airport only” then the search volume would be way too low to have any sort of impact. The other approach I had in mind was using “airport to popular destination” type of keywords, for example, “JFK to time square”. Individually, each keyword might not have a huge search volume, but I can make it up with the huge number of airport & destination combination. Here comes another challenge. What popular destinations are travelers most likely to head to from the airport? Knowing my own city inside out is one thing, but acquiring this kind of knowledge for all other cities in the states seems quite time consuming if not impossible. Luckily there is Übersuggest, a keyword tool I came across a while back. Übersuggest gets keyword ideas by utilizing Google Suggest and other suggest services. How it works?
Write a term in the box. Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video (more to come). Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it. For example, when I put in “JFK to” in the search box, I get this set of result:
Click on each word to get further suggestions based on that term. Add each keyword to your basket clicking on the plus sign on its left. Add all visible keywords to your basket by clicking on the “Get” button.
With this tool, I can get an idea of what most people are searching for and work off from this foundation. Unfortunately, Übersuggest doesn’t provide any estimate search volume, so it’s best used in combination with Google keyword tool. Simply copy the desired keywords gathered from Übersuggest and paste them into Google keyword tool to get estimated traffic, CPC, competition, etc.