Use Google Analytics to Negotiate Your Salary

google-analytics-to-negotiate-your-salary

If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).

Let’s say you’re the SEO guy and you’ve been hired in May 2009 to increase the organic traffic. First, you should associate a monetary value to the traffic source you’ve been responsible with and then get the numbers ready for the salary negotiating meeting; usually your boss will look at revenue or profit not only traffic.  If you are taking care of an ecommerce website, you can use the following  GA report to measure the impact of your work on your company’s revenue: traffic sources –> search engines –> ecommerce tab on the revenue column:

a look at the impact of search engine optimization on revenue

SEO impact on revenue

Compare two date ranges, May 1st 2008 to Dec 31st 2008 with May 1st 2009 to Dec 30st 2009. The revenue difference between these two time intervals will be your upper card.

Too bad that for this website the commerce tracking was not properly installed, so there won’t be a delta for the revenue values. However, you can use the columns visits and the per visit value to approximate the SEO impact:

computing the per visit value in GA

per visit value report

Your delta will be 48.85% (47k visitors) – wow nice job, you should really get a bonus– which, at $5.05 per visit value, translates into $244k additional revenue generated by SEO. Now you have the upper cards!

If you’re responsible with the SEO of non-transactional website, then you should tie your organic traffic with the goal(s) of the website  (lead sign ups, downloads, time on site, etc) and associate a monetary value with the goal(s). If the difference is positive, it’s time for you to negotiate!

Good luck!

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Pitstop Media offers ROI based internet marketing services results oriented web analytics services. With the use of Google Analytics we’ve helped companies reduce paid advertising cost by 148% while we increased their conversion rates by as much as 410%. Let us increase your conversion rates, too!

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About 

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

 

10 Responses to “Use Google Analytics to Negotiate Your Salary”

  1. TraiaN said:

    Jan 04, 10 at 1:46 pm

    thanks Dan. I hope it will help everybody to get a deserved raise. I also hope that managers won’t hate me for giving this tip :)

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  2. Dan said:

    Jan 04, 10 at 1:42 pm

    Interesting point on the delta value for revenue. Must make sure I don’t make that mistake. A worthwhile read. Thanks.

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  3. TraiaN said:

    Jan 04, 10 at 2:52 pm

    do you mean the salary or the delta value for revenue? :D

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  4. dan said:

    Jan 04, 10 at 2:48 pm

    the sad news is, once it’s in 7 figures they just laugh at you! a great tip for cvs though.

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  5. crockstar said:

    Jan 06, 10 at 3:01 am

    Great stuff! Thanks for the read.

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  6. Heric Tilly said:

    Jan 06, 10 at 4:23 am

    Nice!
    i was thinking about it last month…
    Negotiate salary based on goals of revenue.

    After read this post, i went to my e-commerce web analytics and the total revenue of last year really impressed me :) i’m on the right way!

    Cheers

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  7. Jamil Kassam said:

    Jan 06, 10 at 4:52 am

    Bit of a simplistic way of looking at things but in principle this is a good way of showing the impact you’ve had on key site metrics. Whether this translates to a pay rise or not depends on what your agreed objectives were though.

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  8. TraiaN said:

    Jan 06, 10 at 10:07 am

    right. it’s a bit simplistic, but that shouldn’t be the only reason to ask for a raise.

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  9. Clyde Procell said:

    Apr 24, 10 at 6:55 am

    Thank you – I’m always looking for good tips, hints and ideas to improve – I’ve been reading resources now for quite , and I’m always trying to come up with interesting information for visitors to my site. I’ll be sure to check back soon for more ;-)

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  10. James Mallorie said:

    Jul 05, 10 at 9:25 am

    I’m definitely going to try this… Lots of great information in this blog thanks for sharing, I favorited your site so I can visit again in the near future, Cheers James

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