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In my previous post, Yahoo! Search Marketing Standard & Advanced Match Types, I talked about how each match types works and what to lookout for when using them in your account. But what if I use both the Advanced Match Type and Standard Match Type of the same keyword together in the same account?

Good question and this is what I’m going to talk about today.

When running PPC campaigns in Google AdWords, it is common practise to have different match types of the same keyword in … Continue Reading » Having Both Advanced & Standard Match Type of the Same Keyword in Yahoo Search Marketing

Keyword Match Types in Yahoo! aren’t as self-explanatory as Google’s, and unfortunately, they don’t offer much choice and control either.

There are only two keyword match types in Yahoo!: Advanced & Standard. Here are examples of each match type from Yahoo!:

Standard Match Type

For example, if you advertise on the keyword “plasma television,” your ad may be displayed for the following search queries:

• plasma television (same)
• plasma televisions (singular/plural variations)
• plamsa televisions (common misspellings)

But in addition to the above examples, your ads will also be triggered by search queries … Continue Reading » Yahoo! Search Marketing Standard & Advanced Match Types