Yahoo Search Marketing Updated Prescription Drug Policy
Tags: adwords optimization, pay per click optimization, ppc optimization, yahoo prescription drug policy, yahoo search marketing
In my previous article from March, I’ve talked about how Google had changed its policy toward online pharmacies advertising through AdWords and how it affected the whole industry. Guess what? Now Yahoo is following suit.
Starting June 7th, 2010, Yahoo Search Marketing is adopting the same policy as Google’s regarding online pharmacies advertising using paid search marketing. Since Yahoo and Bing are merging, Bing is having the same policy toward online pharmacies as well. The policy is outlined as below:
Prescription Drugs
Advertisements for online pharmacies and prescription drug products are restricted based on applicable laws. To be fair to all of … Continue Reading » Yahoo Search Marketing Updated Prescription Drug Policy

