Search Engine Marketing Pros

In my previous article from March, I’ve talked about how Google had changed its policy toward online pharmacies advertising through AdWords and how it affected the whole industry. Guess what? Now Yahoo is following suit.

Starting June 7th, 2010, Yahoo Search Marketing is adopting the same policy as Google’s regarding online pharmacies advertising using paid search marketing. Since Yahoo and Bing are merging, Bing is having the same policy toward online pharmacies as well. The policy is outlined as below:

Prescription Drugs

Advertisements for online pharmacies and prescription drug products are restricted based on applicable laws. To be fair to all of … Continue Reading » Yahoo Search Marketing Updated Prescription Drug Policy

Okay, I know that Yahoo currently doesn’t really offer any official report that resembles AdWord’s search query report on its interface, but as I mentioned a few weeks ago, you can always request Yahoo representatives or your account manager to prep a similar report for you.

Since these reports are custom made by different people, their format and the information they provide can be different from one another. Therefore, when you request your account manager for a report, be very specific about what stats you are looking for.

Now onto the report itself. The purpose of running a search query report is … Continue Reading » Yahoo Search Marketing – Search Query Report Explained

In my previous post, Yahoo! Search Marketing Standard & Advanced Match Types, I talked about how each match types works and what to lookout for when using them in your account. But what if I use both the Advanced Match Type and Standard Match Type of the same keyword together in the same account?

Good question and this is what I’m going to talk about today.

When running PPC campaigns in Google AdWords, it is common practise to have different match types of the same keyword in the same account, so it’s logical for advertisers to bring this strategy to Yahoo … Continue Reading » Having Both Advanced & Standard Match Type of the Same Keyword in Yahoo Search

Recently, I’ve been noticing a possible glitch in Yahoo’s browser-based interface for managing pay-per-click accounts.

The problem is that every time when I try to change the date range of the data I’m viewing in “Ads View”, the displayed data doesn’t update according to the new date range. I have to manually hit refresh to force the interface to display the desired data. The problem doesn’t seem to exist in any other reports.

By … Continue Reading » Yahoo! Pay-Per-Click Interface Glitch?

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, it’s only natural that companies start advertising over … Continue Reading » Advantages of PPC Marketing

Yahoo has recently made changes to its search marketing platform. It has started to treat the modification/changes to existing ads in the account differently than it used to. How?

Previously, when an advertiser made changes to his ad, the changes will overwrite the existing ad copy, but he still retains the same ad id for that particular ad. If the advertiser … Continue Reading » Yahoo Updates its Search Marketing Platform