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Recently, I’ve been noticing a possible glitch in Yahoo’s browser-based interface for managing pay-per-click accounts.

The problem is that every time when I try to change the date range of the data I’m viewing in “Ads View”, the displayed data doesn’t update according to the new date range. I have to manually hit refresh to force the interface to display the desired data. The problem doesn’t seem to exist in any other reports.

By … Read more about Yahoo! Pay-Per-Click Interface Glitch?

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, … Read more about PPC Marketing

Yahoo has recently made changes to its search marketing platform. It has started to treat the modification/changes to existing ads in the account differently than it used to. How?

Previously, when an advertiser made changes to his ad, the changes will overwrite the existing ad copy, but he still retains the same ad id for that particular ad. If the advertiser … Read more about Yahoo updates its search marketing platform