Internet Marketing Services

Here are some tips to consider when you have already started a pay per click advertising campaign or planning to start a pay per click advertising campaign. Looking at some metrics and determining the value for some metrics will help you make better decisions.

In case you don’t have data to evaluate, run a test campaign focusing on your main keywords for a limited budget to determine your pay per click advertising strategy. Don’t forget to add the conversion tracking code to your website.

Click through rate (CTR): The no. of … Continue Reading » Improve Your Pay per Click Campaigns

Yahoo has recently made changes to its search marketing platform. It has started to treat the modification/changes to existing ads in the account differently than it used to. How?
Previously, when an advertiser made changes to his ad, the changes will overwrite the existing ad copy, but he still retains the same ad id for that particular ad. If the advertiser makes changes to his ad now, his modified ad will over write the existing ad, but more importantly he also gets a new ad id and loses his … Continue Reading » Yahoo Updates its Search Marketing Platform