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What to test

This is not something optional. You don’t need to test this idea, you just install the tool and start analyzing everything. Then come up with hypotheses and test.

What to measure

Everything the analytics tool can give you: visits, visitors, top content, top landing pages, bounce rate, you name it

Why installing a web analytics tool

I hope that most of you already have a web analytics tool in place. For those of you who don’t, then you need to know that this is the first step you take to optimize … Continue Reading » Have A Web Analytics Tool Installed on Your Website

Update:Google has implemented the recommendation presented in this article, in the new version of GA, launched late spring 2011.

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports: