The Scent Trail of View Cart, Add to Cart and Proceed to Checkout
TraiaN
Published on: May 22, 2009
Last modified: September 20, 2011
Conversion Rate Optimization, e-Commerce Optimization, Internet Marketing
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Tags: add to cart, checkout buttons, view cart
Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? When we design a new website or a new web page for a multivariate test, we like to do our homework before we proceed, and this is how we ended up having a nice collection of buttons, primarily used during the checkout process of e-commerce websites.
What is intriguing to me is not the design of … Continue Reading » The Scent Trail of View Cart, Add to Cart and Proceed to Checkout
