Search Engine Marketing Pros

Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? When we design a new website or a new web page for a multivariate test, we like to do our homework before we proceed, and this is how we ended up having a nice collection of buttons, primarily used during the checkout process of e-commerce websites.

What is intriguing to me is not the design of the buttons it self, but the relationship between the buttons on each website: … Continue Reading » The Scent Trail of View Cart, Add to Cart and Proceed to Checkout