Match Search Engine’s Search Query with Landing Page Content
TraiaN
Published on: August 24, 2010
Last modified: August 9, 2011
Conversion Rate Optimization, e-Commerce Optimization, Internet Marketing, Landing Page Optimization, Search Engine Optimization (SEO), Usability and Design
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Test Idea
Change the content/promotions on your landing page(s) based on the user’s search engine query.
Metrics to Measure
The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).
Test Details
The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic … Continue Reading » Match Search Engine’s Search Query with Landing Page Content
