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Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that  prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.

Unfortunately, it cannot be done by AdWords’ conversion tracking. The same thing goes for tracking the direct download of a white paper, demo software (assuming visitors are not required to fill up an … Continue Reading » How To Track Clicks As Conversions in AdWords Using Google Analytics