Internet Marketing Services

Test idea

Emphasize the links/buttons you want visitors to click on, based on the user type (i.e. user with accounts VS user without accounts)

Test KPI

The clickthrough rate on the emphasized link/button and CTR on the non-highlighted ones.

Test details

First, you have to be able to segment your visitors based on the following:

1. visitor with account VS visitor without account

2. first time visitor VS returning visitor (with or w/o account)

3. opt-in for autlogin or not (for visitors with accounts)

Once you are able to … Continue Reading » Make Them Click Where You Want Them To

What to test

The names of  important  sections on your website. For example you should test how Sign In is performing against Register.

Register VS Sign In

What to measure

The click thru rate on the original and variations.

Why testing this

In a research I’ve done for the redesign of an e-commerce website, I’ve been very particular on how would our client’s competitors would name the sign up … Continue Reading » Check Your Competitors for Naming Conventions