As I was browsing last night, I came across two familiar words: marketing & advertising. Like a lot of people, I wasn’t able to tell their obvious differences right away, and to be honest, I almost believed they are one and the same and interchangeable.
So, I ended up gooling the difference between them, and here is a quote I found from about.com:
Advertising is a single component of the marketing process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering…The best way to distinguish between advertising and marketing is to think … Continue Reading » Search Marketing Does NOT Equal to Marketing
An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.
Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.
Used almost exclusively in the ranking algorithms at the beginning of the ’90s, some META tags can still influence rankings and click through rates even nowadays. And with good CTR on results pages, comes a bit of improved rankings too.
Keep in mind that the REL attribute can be applied to an A tag too. This means that you can specify relationships between the interlinked documents not only in the head section of your web pages, but anywhere inside your documents.
HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.
Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:
Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images, optimizing them for search engines (and humans) seems logic.
The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.
Headings are used to structure the contents of a document by specifying a hierarchy of sections. They help creating the document outline for user agents. It’s also helpful to know that H1 heading is one of the most talked and controversial subject among search engine optimization professionals. And that’s for a good reason; the lack of communication with webmasters from search engines leaves room for intense debates. Add accessibility issues next to SEO and you will see why such debates will never end.
In the first part of the article we’ve looked at how search engine bots are reading a page built with table, why it’s important to know how they work and briefly explained the “table trick” to move important content at the top of the source code. In this second part I’ll discuss about the rest of HTML <table> tags, from a search engine optimization perspective.
Let’s analyze the HTML table elements from a Search Engine Optimization perspective. According to W3 those elements are: <table>, <caption>, <thead>, <tfoot>, <tbody>, <colgroup>, <col>, <tr>, <th> and <td>.
Their purpose is to structure tabular data within your web documents. As mentioned in many of my previous articles, using tables is not exactly the best approach to build web pages, but even in 2011 there are lots of us using tables to display non tabular data instead of using div’s.
Today we’ll take a look at the SEO influence of the HTML phrase elements as listed by w3.org : EM, STRONG, DFN, CODE, SAMP, KBD, VAR, CITE, and ABBR (for more information on how to use these tags please refer to this link)
Before analyzing them, here is what each one means: