* Internet Marketing Posts Tagged ‘SEO’

 

Search Marketing Does NOT Equal to Marketing

search-marketing-does-not-equal-to-marketing

As I was browsing last night, I came across two familiar words: marketing & advertising. Like a lot of people, I wasn’t able to tell their obvious differences right away, and to be honest, I almost believed they are one and the same and interchangeable.

So, I ended up gooling the difference between them, and here is a quote I found from about.com:

Advertising is a single component of the marketing process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering…The best way to … Continue Reading » Search Marketing Does NOT Equal to Marketing

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TITLE Tag SEO

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An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Here are just few pointers on why titles are important:

  • Titles are one the most noticeable visual elements on the results page, so they can determine whether or not users will click on your listing or not.
  • The title tag is (still) one of the most important on-page SEO factors.
  • When others link to your pages, they tend to use the … Continue Reading » TITLE Tag SEO
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META Tags and SEO

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Used almost exclusively in the ranking algorithms at the beginning of the ’90s, some META tags can still influence rankings and click through rates even nowadays. And with good CTR on results pages, comes a bit of improved rankings too.

Probably meta tags optimization is one of the first things SEO beginners learn to do. But the purpose of this article is to go beyond the basics and explain which ones are good, bad or ugly. The article is structured into 3 parts: The Good meta tags (the ones which you … Continue Reading » META Tags and SEO

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The LINK Tag, REL attribute and SEO

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Keep in mind that the REL attribute can be applied to an A tag too. This means that you can specify relationships between the interlinked documents not only in the head section of your web pages, but anywhere inside your documents.

The opposite of the REL attribute is the REV attribute and you can find a good explanation of both in here. For more values of the REL attribute here’s a comprehensive list. Keep in mind that the list of supported values for REL attribute is different for … Continue Reading » The LINK Tag, REL attribute and SEO

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List Items and SEO – UL and LI Tags

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HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.

Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:

<ul>

<li>Unordered information

<li>Ordered information

<li>Definitions

</ul>

There have always been discussions if lists can … Continue Reading » List Items and SEO – UL and LI Tags

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Image SEO with IMG Tag

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Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images,  optimizing them for search engines (and humans) seems logic.

The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.

We’ll start with a very minimalistic sample IMG element, as seen below, and at the end of … Continue Reading » Image SEO with IMG Tag

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h1, h2 HTML Headings and SEO

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Headings are used to structure the contents of a document by specifying a hierarchy of sections. They help creating the document outline for user agents. It’s also helpful to know that H1 heading is one of the most talked and controversial subject among search engine optimization professionals. And that’s for a good reason; the lack of communication with webmasters from search engines leaves room for intense debates. Add accessibility issues next to SEO and you will see why such debates will never end.

Before going into what SEOs, programmers, designers and … Continue Reading » h1, h2 HTML Headings and SEO

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HTML Table Elements and SEO – Part 2

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In the first part of the article we’ve looked at how search engine bots read pages built with HTML tables, at why it’s important to know how they do that and then briefly explained the “table trick“. In the second part I’ll list the rest of HTML table tags.

Mostly, when it comes to the table elements it is web designers and the programmers who will be more involved with them, rather than copywriters or SEOs. The copywriter shouldn’t worry about how the page is built at … Continue Reading » HTML Table Elements and SEO – Part 2

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HTML Table Elements and SEO – Part 1

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Let’s analyze the HTML table elements from a Search Engine Optimization perspective. According to W3 those elements are: <table>, <caption>, <thead>, <tfoot>, <tbody>, <colgroup>, <col>, <tr>, <th> and <td>.

Their purpose is to structure tabular data within your web documents. As mentioned in many of my previous articles, using tables is not exactly the best approach to build web pages, but even in 2011 there are lots of us using tables to display non tabular data instead of using div’s.

Before analyzing each of the elements, I would like to … Continue Reading » HTML Table Elements and SEO – Part 1

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HTML Phrase Tags and SEO

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Today we’ll take a look at the SEO influence of the HTML phrase elements as listed by w3.org : EM, STRONG, DFN, CODE, SAMP, KBD, VAR, CITE, and ABBR (for more information on how to use these tags please refer to this link)

Before analyzing them, here is what each one means:

em: Indicates emphasis.

strong: Indicates stronger emphasis. This tag has been described in the Bold or Strong Tag and SEO article.

cite: Contains a citation or a reference to other sources. This … Continue Reading » HTML Phrase Tags and SEO

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