* Internet Marketing Posts Tagged ‘SEO’

Base Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN August 18, 2010 Internet Marketing No Comments

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Those of you who heard about this tag, raise your mouse :) How many? 5% only? Don’t worry, I actually think that less than 5% of the web developers are aware of this tag and I think that, in this case, ignorance is gold.

For me it’s been 5 years since I stopped using this tag. It gave me more headaches than any other html elements and the benefits were minimal.

Some developers asked me is if the base tag is the same with rel=”canonical”. The answer is NO. There’s huge difference actually. The former specifies the default URL to be used … Continue Reading » Base Tag and SEO – Complete HTML Reference Guide for SEO

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Bold or Strong Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN July 21, 2010 Internet Marketing, Search Engine Optimization (SEO) 1 Comment

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The bold tag, yes! There’s so much controversy about this one. While the majority of SEO professionals says that the bold tag (or strong) is really an onpage SEO factor,  others are denying it’s usefulness.

SEOmoz is checking for the presence of this html element when they grade how well a page is optimized:


bold, strong and SEO

Is Missing Bold or Strong Tag Bad for SEO?

On the search engine ranking factors list, from the same SEOmoz guys, the bold or strong tags are listed … Continue Reading » Bold or Strong Tag and SEO – Complete HTML Reference Guide for SEO

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Area Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN July 01, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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<area> tag is not yet deprecated, but also it’s not very used nowadays. Probably in the ’90 it made sense to make use of it, since CSS or Flash was not there. As per 2010, it is more common to use Flash (which is a still a mistake by the way, because search engines are struggling with such files) or a combination of search engine friendly JavaScript and CSS, to create image maps that are search engine friendly.

If you think about it, maps inside images can make sense. Did you see any  apparel website that display … Continue Reading » Area Tag and SEO – Complete HTML Reference Guide for SEO

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Address Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN June 16, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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While I could not find any case studies/research in the SEO industry regarding the effects of the <address> tag on search engine rankings, I am of the opinion that when it comes to the SEO game you shouldn’t leave things on fate’s hand. Therefore, I recommend using this tag especially if your efforts are on local SEO.

Using the <address> tag you will deliver a strong message to search engines about your business location. The address tag will also help with the semantic structure of your web documents and will (hopefully) differentiate important content (for local SEO this means the address) … Continue Reading » Address Tag and SEO – Complete HTML Reference Guide for SEO

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Acronym Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN May 04, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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There’s a subtle difference between acronyms and abbreviations. “An abbreviation and an acronym are both shortened forms of a word, phrase or name. The difference is in whether or not the resulting abbreviation can and is articulated as word. If it articulated as a “new” word, it is an acronym; otherwise it is a plain old abbreviation… Here’s one to ponder: the World Health Organization is abbreviated to WHO. However, the abbreviation is not pronounced like the word “who”; instead it is spelled out: W – H – O. So, while it can be articulated as a word, it generally … Continue Reading » Acronym Tag and SEO – Complete HTML Reference Guide for SEO

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Abbreviation Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN April 07, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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I think that the abbreviation tag is one of the least used tags, even by the so called SEO experts (oh, how I hate those guys proclaiming themselves experts or gurus). It’s the perfect place to place your targeted keyword and it’s a completely white hat technique (of course, as long as it’s not abused). And the best part of it is that <abbr> it’s a hidden html element, visible only at mouse over. Place you mouse the word over SEO to see it in action. Therefore, it won’t take real estate space on your page.

Also, keep in mind … Continue Reading » Abbreviation Tag and SEO – Complete HTML Reference Guide for SEO

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Doctype Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN January 26, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Continue Reading » Doctype Tag and SEO – Complete HTML Reference Guide for SEO

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Comment Tag and SEO – Complete HTML Reference Guide for SEO

TraiaN January 19, 2010 Internet Marketing, Search Engine Optimization (SEO) 3 Comments

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This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag:

Usage:

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just … Continue Reading » Comment Tag and SEO – Complete HTML Reference Guide for SEO

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Hidden PPC & SEO Gem – MSN Ad Intelligence

TraiaN September 01, 2009 Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) 1 Comment

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There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how/what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves, we’ve decided to share a valuable secret with you.

I’ll teach you how to reverse engineer the landing page algorithm of Microsoft Ad Center (results may apply to Yahoo! Search Marketing and Google Adwords also) with their own tool: the Ad Intelligence add-on for Excel.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to … Continue Reading » Hidden PPC & SEO Gem – MSN Ad Intelligence

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Canaca Hosting Sucks!

TraiaN September 05, 2008 Internet Marketing, Search Engine Optimization (SEO) 25 Comments

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Hosting plays a major role in the health of your web site in search engines. If any search engine’s bot encounter problems (server configuration, down times, long access times) while accessing your site, this will affect your rankings.

The worst option one could choose in Canada is Canaca.com. They are the worst hosting company we’ve worked with until now. It’s worse than those in Trinidad Tobago. Among the problems we have encountered almost daily, are:

  • FTP server is down or is blocking access to any user
  • email server is down, so we can’t communicate with our clients
  • web site is down (this is really … Continue Reading » Canaca Hosting Sucks!
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