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An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.

Ironically, the tag came … Continue Reading » TITLE Tag SEO – The Definitive HTML Reference Guide for Search Engine Optimization

Used almost exclusively in the ranking algorithms at the beginning of the ’90s, some META tags can still influence rankings and click through rates even nowadays. And with good CTR on results pages, comes a bit of improved rankings too.

Probably meta tags optimization is one of the first things SEO beginners learn to do. But the purpose of this article is to go beyond the basics and explain which ones are good, bad or ugly. The article is structured into 3 parts: The Good meta tags (the ones … Continue Reading » META Tags and SEO – The Complete HTML Guide for Search Engine Optimization

The LINK tag has influence on search engines crawling, indexing and also rankings, if the HREF attribute is present within it. Also, the LINK tag can contain another important attribute, the REL attribute. This attribute, along with HREF, can provide more information to search engine bots about the relationship between the interlinked URLs.

Keep in mind that the REL attribute can be applied to an A tag too. This means that you can specify relationships between the interlinked documents … Continue Reading » LINK Tag, REL attribute and SEO – The Complete HTML Guide for Search Engine Optimization

HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.

Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:

<ul>

<li>Unordered information

<li>Ordered information

<li>Definitions

</ul>

There … Continue Reading » List Items and SEO – The Complete HTML Reference Guide for SEO

Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images,  optimizing them for search engines (and humans) seems logic.

The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.

We’ll start with a very minimalistic sample … Continue Reading » IMG Tag SEO and Image Optimization – The Complete HTML Reference Guide for SEO

Headings are used to structure the contents of a document by specifying a hierarchy of sections. They help creating the document outline for user agents. It’s also helpful to know that H1 heading is one of the most talked and controversial subject among search engine optimization professionals. And that’s for a good reason; the lack of communication with webmasters from search engines leaves room for intense debates. Add accessibility issues next to SEO and you will see why such debates will never end.

Before going into … Continue Reading » HTML Headings and SEO – The Complete HTML Reference Guide for SEO

In the first part of the article we’ve looked at how search engine bots are reading a page built with table, why it’s important to know how they work and briefly explained the “table trick” to move important content at the top of the source code. In this second part I’ll discuss about the rest of HTML <table> tags, from a search engine optimization perspective.

Mostly, … Continue Reading » HTML Table Elements and SEO – The Complete HTML Reference Guide for SEO – Part II

Let’s analyze the HTML table elements from a Search Engine Optimization perspective. According to W3 those elements are: <table>, <caption>, <thead>, <tfoot>, <tbody>, <colgroup>, <col>, <tr>, <th> and <td>.

Their purpose is to structure tabular data within your web documents. As mentioned in many of my previous articles, using tables is not exactly the best approach to build web pages, but even in 2011 there are lots of us using tables to display non tabular data instead of using div’s.

Before … Continue Reading » HTML Table Elements and SEO – The Complete HTML Reference Guide for SEO – Part I

Today we’ll take a look at the SEO influence of the HTML phrase elements as listed by w3.org : EM, STRONG, DFN, CODE, SAMP, KBD, VAR, CITE, and ABBR (for more information on how to use these tags please refer to this link)

Before analyzing them, here is what each one means:

em: Indicates emphasis.

strong: Indicates stronger emphasis. This tag has been described in the Bold or Strong Tag and SEO article.

cite: Contains … Continue Reading » HTML Phrase Tags and SEO – The Complete HTML Reference Guide for SEO

The <object> doesn’t have an SEO influence by itself, but the included objects can alter the rankings of your website – i.e. if you include a flash file, then you need to know that the most important search engines will be able to read some of the text within the flash file, and therefore the text can alter your page semantics.

Usage and definition

<object> - This tag is used to include objects such as images, audio, videos, Java applets, ActiveX, PDF, and Flash.

Using the <object> to … Continue Reading » OBJECT tag and SEO – Complete HTML Reference Guide for SEO