Search Engine Marketing Pros

Summer’s just around the corner, and it’s time to plan your pay per click strategies to make the out of it. If your business is affected by seasonality, then it’s important to plan out a strategy before hand to capture the extra traffic during that specific period of the year, or better yet, convert that traffic into profit.

We have a client that offers live-in nanny placement service to most of the provinces in Canada. To him, a conversion is when someone registers with the website and inquire about his service. Throughout the year, the amount of traffic and conversions are … Continue Reading » Setup Your Pay Per Click Campaigns Properly for the Summer

One mistake people usually make once they’ve started their PPC campaigns is they think they can just let the campaigns run by themselves. That kind of people usually ends up failing miserably. One thing to get straight here: PPC is EASY, but you can’t be LAZY. Certain degree of management is always needed when running a PPC campaign.

The market is always changing. Today you might be the only one advertising a particular business on search engines, by next month you might already have five more competitors, and six months later…you get my point. When there are more and … Continue Reading » PPC Management Mistakes to Avoid