Search Engine Marketing Pros

Okay, I know that Yahoo currently doesn’t really offer any official report that resembles AdWord’s search query report on its interface, but as I mentioned a few weeks ago, you can always request Yahoo representatives or your account manager to prep a similar report for you.

Since these reports are custom made by different people, their format and the information they provide can be different from one another. Therefore, when you request your account manager for a report, be very specific about what stats you are looking for.

Now onto the report itself. The purpose of running a search query report is … Continue Reading » Yahoo Search Marketing – Search Query Report Explained

To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Continue Reading » What Functions Do You Think Google Adwords Interface Should Include?