Search Engine Marketing Pros

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels.

What is it?

These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as

•    The different keywords of your PPC campaign that help in getting a conversion.
•    The time it takes for a visitor to become a customer
•    The number of impressions and clicks required for a visitor to become a customer

Previously Adwords only attributed the last keyword that led to a sale on your website. But the buyer could have searched many times using different keywords before making a purchase.  … Continue Reading » Google Adwords Search Funnel Reports

Per Year Savings – $942. Sounds Interesting? Read below…

You probably wonder what the relation between coffee and internet marketing is. It is about saving money and at the same time start generating more, at no additional expense.

I am talking to small and medium business owners whom, at these times (still some of us refuse to accept we – globally speaking – are in recession) should try to improve their business and be innovative. Market your business online is innovative and, as with most of the marketing tactics, you have to try it.

Very often we hear “Internet … Continue Reading » Internet Marketing and Coffee