What Functions Do You Think AdWords Interface Should Include?
Tomatoa
Published on: January 27, 2010
Last modified: September 21, 2011
Internet Marketing, Pay Per Click (PPC)
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Tags: AdWords, analytics, revenue tracking, search query report
To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?
Yahoo's Revenue Tracking
