Another Factor to Quality Score
Tomatoa
Published on: July 12, 2010
Last modified: August 11, 2011
Internet Marketing, Pay Per Click (PPC)
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Tags: adwords optimization, pay per click optimization, ppc optimization, quality score, quality score algorithm
As you might already know, Google is very secretive about its algorithm on how Quality Score is calculated. Every now and then, there will be blog articles trying to speculate what factors actually affects quality score (and yes, this article is one of them, sadly), and they usually revolves around the keywords’ click through rate or relevance to the ads.
Just to refresh your memory, here is how Google defines quality score:
A Quality Score is calculated every time your keyword matches a search query — that is, … Continue Reading » Another Factor to Quality Score
