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Often it is difficult to tell whether or not there are fundamental issues within your PPC account by just looking at metrics such as Conversions or Cost per Conversions. If you are in a managerial position and not working hands on with the accounts every day, it gets even more difficult.

One way to quickly gauge the health of your account is by looking at the Quality Score of the keywords you are targeting. Low quality scores can sometimes point out certain issues within your account such as a bad landing page, bad ad copies, bad keyword choices, etc. A quick and … Continue Reading » Analyzing PPC Account Health Using Quality Score Distribution Chart

As you might already know, Google is very secretive about its algorithm on how Quality Score is calculated. Every now and then, there will be blog articles trying to speculate what factors actually affects quality score (and yes, this article is one of them, sadly), and they usually revolves around the keywords’ click through rate or relevance to the ads.

Just to refresh your memory, here is how Google defines quality score:

A Quality Score is calculated every time your keyword matches a search query — that is, … Continue Reading » Another Factor to Quality Score

I play the guitar during my free time (that’s right, not all search marketers are nerds). Okay, back to the article.

Recently, I have been searching online trying to find the best price on a particular guitar effect pedal that I am trying to get. I had been through all the sponsored ads and eBay listing and came to realize that everyone is selling it at the same price. Maybe the manufacture had set the retail price, or there is an agreement between all the retailers, the … Continue Reading » Is Google Quality Score Taking Away Strategic Bidding?

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first … Continue Reading » Google Adwords Quality Score – Part 2

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if … Continue Reading » Google Adwords Quality Score Explained

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You … Continue Reading » Adwords Tips and Secrets – 1

Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are

1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page bid

Quality score will be calculated dynamically
What can be inferred from the changes is that Google is taking a more granular approach to calculating the quality score. How?

Nick’s ads do better on the broad-matched keyword milk in the United States (where … Continue Reading » Google Refines Quality Score. What Should I do?