Internet Marketing Services

Pay Per Click Payment Options

When managing the funds of your pay-per-click campaigns, there are two ways to go about it. Advertisers can either choose to make a deposit first and have the system (Google, Yahoo, or MSN) makes a deduction from the prepaid balance until the funds runs dry, or they can choose to pay the outstanding charges at the end of the billing cycle. Analogically speaking, it’s almost like “prepaid airtime” vs. “pay-at-the-end-of-the-month” for your cell phones.

Some search engines accept both methods and some only accept a particular method, … Continue Reading » Pay Per Click Payment Options

Google’s behavioural targeting has become a popular topic these days, and Yahoo has just recently added “Demographic Bidding”. But before we get familiar with the new, let’s review the old. I’ve put together a table of basic targeting options offered by the three major search engines (Google, Yahoo, and MSN).

All the information is gathered from each search engine’s help page.

Google
Yahoo!
MSN

Location Targeting Allows advertisers to target a specific geographical area, or a combination of areas. Their … Continue Reading » PPC Targeting Options

Here are some tips to consider when you have already started a pay per click advertising campaign or planning to start a pay per click advertising campaign. Looking at some metrics and determining the value for some metrics will help you make better decisions.

In case you don’t have data to evaluate, run a test campaign focusing on your main keywords for a limited budget to determine your pay per click advertising strategy. Don’t forget to add the conversion tracking code to your website.

Click through rate (CTR): The no. of … Continue Reading » Improve Your Pay per Click Campaigns