PPC Data Analysis For Seasonality And Externalities
Sahaj
Published on: August 1, 2010
Last modified: August 10, 2011
Internet Marketing, Pay Per Click (PPC)
5 Comments
Tags: pcc externalities, ppc seasonality
When analyzing PPC campaign data, have you come across difficulties in analyzing the data to
1. determine if the data has seasonality and external factors
2. how to adjust the data for seasonality and external factors
Often when we analyze Adwords PPC campaign data, we have to ensure that the data is free from seasonality and other external factors before we determine how we can improve the performance of PPC campaigns. I will try to share the simple methods i use which you use to analyze the data.
Always start … Continue Reading » PPC Data Analysis For Seasonality And Externalities
