Internet Marketing Services

There is no doubt that AdWords (pay per click) has become a very popular advertising medium over the past few years. It’s easy to setup, manage, and track your performance. This advertising model fits business of all sizes ranging from national chains such as Best Buy to small business like my local music shop. But because AdWords is so accessible to everyone, it also tricks advertisers who are new to the system to think that they can easily manage the accounts on their own without … Continue Reading » AdWords Tips for Beginners – Part 01

As I’ve mentioned before, Google and Yahoo have both updated its policy regarding online pharmacies advertising in North America through AdWords. If you don’t already know, here are the new policies (and it applies to Yahoo Search Marketing as well):

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the … Continue Reading » Yahoo Still Leaves Room for Canadian Pharmacy Ads to Show Up in the US

As you might already know, Google is very secretive about its algorithm on how Quality Score is calculated. Every now and then, there will be blog articles trying to speculate what factors actually affects quality score (and yes, this article is one of them, sadly), and they usually revolves around the keywords’ click through rate or relevance to the ads.

Just to refresh your memory, here is how Google defines quality score:

A Quality Score is calculated every time your keyword matches a search query — that is, … Continue Reading » Another Factor to Quality Score

We just got a new potential client this week (hooray!). While I was going through his account, I realized he’s got low impression share across all campaigns. This prompted me to dig deeper into the account.

Google defines Impression Share as:

Impression share is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting.

For example, if your keyword has been searched for 1000 times, but your ad only showed  up for 600 out of … Continue Reading » AdWords Lost Impression Share

Summer’s just around the corner, and it’s time to plan your pay per click strategies to make the out of it. If your business is affected by seasonality, then it’s important to plan out a strategy before hand to capture the extra traffic during that specific period of the year, or better yet, convert that traffic into profit.

We have a client that offers live-in nanny placement service to most of the provinces in Canada. To him, a conversion is when someone registers with … Continue Reading » Setup Your Pay Per Click Campaigns Properly for the Summer

In my previous article from March, I’ve talked about how Google had changed its policy toward online pharmacies advertising through AdWords and how it affected the whole industry. Guess what? Now Yahoo is following suit.

Starting June 7th, 2010, Yahoo Search Marketing is adopting the same policy as Google’s regarding online pharmacies advertising using paid search marketing. Since Yahoo and Bing are merging, Bing is having the same policy toward online pharmacies as well. The policy is outlined as below:

Prescription Drugs

Advertisements for online pharmacies and prescription … Continue Reading » Yahoo Search Marketing Updated Prescription Drug Policy

Okay, I know that Yahoo currently doesn’t really offer any official report that resembles AdWord’s search query report on its interface, but as I mentioned a few weeks ago, you can always request Yahoo representatives or your account manager to prep a similar report for you.

Since these reports are custom made by different people, their format and the information they provide can be different from one another. Therefore, when you request your account manager for a report, be very specific about what stats you are looking … Continue Reading » Yahoo Search Marketing – Search Query Report Explained

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:
• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

… Continue Reading » AdWords Tips – Parked Domains and Error Pages

Every time when a potential client complained to us that his PPC campaigns aren’t working and he’s losing faith in this advertising channel, we would request access to his account and perform a free PPC audit, and almost every time, we would find the source of the failing campaigns to be poor keywords selection.

Here are some examples:

1. A service vendor targeting accountants uses the keyword “accountant” in broad match
2. A doctor consultation service targeting the general public uses the keyword “doctors” in broad match (this isn’t as … Continue Reading » Pay Per Click Advice – Keyword Selection for Beginners
   
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Earlier this month, Google announced a new AdWords keyword targeting option in UK and Canada: Broad Match Modifier. Let us first review the existing keyword match types in AdWords:

Broad Match

Triggers the ad when individual words in your keyword appear, in any order, in a user’s search query. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.

Phrase Match

Triggers the ad if the word or words in your keyword appear in a user’s search query with the words in the exact order, even if other words … Continue Reading » Google Introduced Broad Match Modifier for AdWords in UK & Canada