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Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that  prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.

Unfortunately, it cannot be done by AdWords’ conversion tracking. The same thing goes for tracking the direct download of a white paper, demo software (assuming visitors are not required to fill up an … Continue Reading » How To Track Clicks As Conversions in AdWords Using Google Analytics

Often it is difficult to tell whether or not there are fundamental issues within your PPC account by just looking at metrics such as Conversions or Cost per Conversions. If you are in a managerial position and not working hands on with the accounts every day, it gets even more difficult.

One way to quickly gauge the health of your account is by looking at the Quality Score of the keywords you are targeting. Low quality scores can sometimes point out certain issues within your account such as a bad landing page, bad ad copies, bad keyword choices, etc. A quick and … Continue Reading » Analyzing PPC Account Health Using Quality Score Distribution Chart

If you haven’t noticed, Google has quietly made changes to its location targeting options in AdWords in late October. Actually, I found out about the changes during my AdWords certification renewal exam, so I was quite shocked to see the completely different location targeting interface (and Google can you please update the exam questions?!).

Anyways, the new interface makes it easier to search for locations you wishes to target and also provides “reach numbers” to help you estimate the audience within you selected target (Reach is an estimate of the number of users in a selected location target, based on unique … Continue Reading » AdWords Location Targeting Update

Those of you who work with AdWords on a regular basis knows that it’s impossible (or impractical) to manage AdWords accounts by only either using the AdWords Online Interface or AdWords Editor. Most people use the combination of the two.

When working on two separate platforms, making sure data are in sync on both of them becomes very important (on a totally unrelated side note, I’m lovin’ iCloud). The common practice for most people would be making small changes like a campaign budget change or add a few negative keywords that … Continue Reading » AdWords Tip – Is “Get Recent Changes” Necessary Every Time?

Have you guys ever heard of the rumor that whenever you create new ads for your PPC campaigns, it’s always better to pause existing underperforming ads then create brand new ads instead of overwriting the existing ads?

Turns out the rumor is true!! (Okay, enough with the sarcastic attitude.)

The primary reason is that the new ad you created might not necessarily perform better than the old ones. There is always a possibility that you’ll want to revert back to the old ads. But for Microsoft adCenter, it is … Continue Reading » Why Is It Important to Create New Ads Instead of Overwriting Old Ads in adCenter

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Despite how much I think adCenter sucks, I have to accept the fact that the Microsoft-Yahoo alliance now do occupy a rather huge percentage of the paid search market (approx 20% is the latest estimate if memory serves me right). Therefore, it would be unwise to overlook adCenter’s potential simply because it’s a pain in the rear-end to work and navigate with its interface.

So, today I’m going to talk about how to import AdWords campaigns into adCenter, since most advertisers … Continue Reading » How to Import AdWords Campaigns into adCenter

We often hear that every business should try PPC. It’s effective, efficient, can fit into everyone’s budget, etc. And I agree with all the positive qualities of PPC mentioned above. But is it really for EVERYONE, no matter what services or products one offers? This I disagree!!

Let’s say, I offer a product that targets schools/education institutes. You might say:”Blah, don’t bash PPC based on an imaginary product!” Okay, fine! Let’s be more specific. The product is for computer lab … Continue Reading » Is Pay Per Click Really for Everyone?

Sometimes, when a product only serves a unique set of purposes, it’s difficult to come up with a list of keywords that relates to everyone. For example: If I came up with a product that turns dog poop into vapour, I would make a fortune. But how do I market it through PPC? There isn’t already a name for this kind of product that everyone can instantly think of, and there isn’t any phrase that can easily describe the nature of this product, … Continue Reading » How to Boost PPC Traffic Volume for Niche Products

Well, it’s not like AdWords bans you from using capital letters in display URLs, AdWords editors and online interface will still allow you to submit ads that have capital letters in display URLs, but those letters will just turn out to be in lower case when showing up on Google SERP.

Advertisers spend a lot of effort trying to make their ads standout visually, and playing with the capitalization of display URLs was one common method. Now, I guess PPC experts need to look for other … Continue Reading » AdWords No Longer Allows Capitalization of Display URLs