Search Engine Marketing Pros

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:

• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

But as an advertiser you don’t have choice to choose specific websites within search partners’ category. The problems are

• Your ads might be showing … Continue Reading » AdWords Tips – Parked Domains and Error Pages

Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what?

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Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic regions. Let’s say your ads had higher number of conversions when displayed in Toronto. But the ads had poor … Continue Reading » Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, it’s only natural that companies start advertising over … Continue Reading » Advantages of PPC Marketing