Internet Marketing Company

As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235

Google Adwords Search query performance report… Read more about Negative keywords for your PPC campaigns

If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Read more about Google Adwords Trademark Policy

When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Read more about Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found … Read more about A Quick Way to Boost Your Conversion

When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Read more about A Quick Way to Cut Down PPC Advertising Cost

It is a fact that people like getting deals on whatever products they are buying. If I get a dollar for every time I see a sponsored ad that promises something along the line of “lowest price guarantee”, “price match guarantee”, or “we’ll beat any competitor prices”, I would be a trillionaire.  Okay, that’s an exaggeration, but you get my point.

But in a price sensitive market, everyone is trying to offer the lowest prices, and there just isn’t much room … Read more about Does Free Shipping Really Work?

There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how/what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves, we’ve decided to share a valuable secret with you.

I’ll teach you how to reverse engineer the landing page algorithm of Microsoft Ad Center (results may apply to Yahoo! Search Marketing and Google Adwords also) with their own tool: the Ad Intelligence add-on for Excel.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to … Read more about Hidden PPC & SEO Gem – MSN Ad Intelligence

Well, Yahoo has done it again!

This morning when I was doing my routine checkups on the Yahoo accounts that we are managing, I was seeing “0” in all the stat fields. At first I thought there was something wrong with the accounts, but I immediately remembered that just a while ago, Yahoo had a reporting delay which took them days to fix, and this might very well be another one.

 So … Read more about Yahoo Search Marketing Interface Reporting Delay

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Read more about Google Analytics – Keyword Positions