Internet Marketing Services

This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.

TigerDirect.ca PPC ad

Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.

TigerDirect Homepage

I tried to search their Bluetooth section and found that they don’t have any Jawbone products at all. Not sure why would they specifically mention … Continue Reading » e-Commerce Landing Page PPC Blooper

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

Sunvalley's Product Description Page

The layout itself is pretty neat, to the point, but the availability info … Continue Reading » Handling Out of Stock Items and PPC

While doing the regular check on the referring keywords for this blog, I noticed that Google is ranking the website for  keywords related to the  spotted A/B tests, keywords such as accountnow.com, autotrader.com or genbook.com.

Those keywords are irrelevant for us, but checking them lead me to the discovery of the worst 2010 PPC ad in Google I’ve seen until date:

AdWords guidelines for ad texts are obsolete. So are the test Adwords professional test questions related to this. Why? Because You can now have more than 25 characters in your ads title, up to 30 actually, but it not reflected anywhere on AdWords’ help files or the AdWords University. Check this ad on Google:

Are you throwing money on the window with your PPC campaigns, like these guys are doing?

The ad looks fine

Broken Destination URL

Let me dramatize a bit:I searched, I clicked, I puked (clicked on the ad and then I landed on … Continue Reading » Check & Fix Your PPC Destination URLs Frequently

This tip will help you will check the impression share for your keywords, both organic and paid traffic, using your AdWords account and will help you identify keywords you may want to push  either for SEO or PPC.

This is a hidden gem inside AdWords and not many marketers are even aware of its existence (yet). This report will provide insights on how well you are doing (or could do) in terms of search engine optimization or pay per click for the targeted keywords.

Let’s say you’re … Continue Reading » Ad and Search Impression Share in Google

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

In my previous post, Yahoo! Search Marketing Standard & Advanced Match Types, I talked about how each match types works and what to lookout for when using them in your account. But what if I use both the Advanced Match Type and Standard Match Type of the same keyword together in the same account?

Good question and this is what I’m going to talk about today.

When running PPC campaigns in Google AdWords, it is common practise to have different match types of the same keyword in … Continue Reading » Having Both Advanced & Standard Match Type of the Same Keyword in Yahoo Search Marketing

Keyword Match Types in Yahoo! aren’t as self-explanatory as Google’s, and unfortunately, they don’t offer much choice and control either.

There are only two keyword match types in Yahoo!: Advanced & Standard. Here are examples of each match type from Yahoo!:

Standard Match Type

For example, if you advertise on the keyword “plasma television,” your ad may be displayed for the following search queries:

• plasma television (same)
• plasma televisions (singular/plural variations)
• plamsa televisions (common misspellings)

But in addition to the above examples, your ads will also be triggered by search queries … Continue Reading » Yahoo! Search Marketing Standard & Advanced Match Types

As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you … Continue Reading » PPC Destination URLs and 301 Redirects