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Here are some tips to consider when you have already started a pay per click advertising campaign or planning to start a pay per click advertising campaign. Looking at some metrics and determining the value for some metrics will help you make better decisions.

In case you don’t have data to evaluate, run a test campaign focusing on your main keywords for a limited budget to determine your pay per click advertising strategy. Don’t forget to add the conversion tracking code to your website.

Click through rate (CTR): The no. of … Continue Reading » Improve Your Pay per Click Campaigns

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first … Continue Reading » Google Adwords Quality Score – Part 2

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if … Continue Reading » Google Adwords Quality Score Explained