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If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the … Read more about How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Read more about Keyword bidding with Google Adwords’ Bid Ideas
  

If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Read more about Google Adwords Trademark Policy

When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Read more about Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found … Read more about A Quick Way to Boost Your Conversion

When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Read more about A Quick Way to Cut Down PPC Advertising Cost

It is a fact that people like getting deals on whatever products they are buying. If I get a dollar for every time I see a sponsored ad that promises something along the line of “lowest price guarantee”, “price match guarantee”, or “we’ll beat any competitor prices”, I would be a trillionaire.  Okay, that’s an exaggeration, but you get my point.

But in a price sensitive market, everyone is trying to offer the lowest prices, and there just isn’t much room … Read more about Does Free Shipping Really Work?

Google Adwords Search Query Performance report is useful to identify the actual keyword queries that triggered your phrase or broad match type keywords in your account.  When you look at the match type column under the Search Query Performance report, you should notice keywords with the match type “Broad (Session-Based)”. Ever wondered what is it?

expanded match type, session based broad match, Adwords match type. Google match type

Well remember Google Adwords … Read more about Session based Broad Match

Well, Yahoo has done it again!

This morning when I was doing my routine checkups on the Yahoo accounts that we are managing, I was seeing “0” in all the stat fields. At first I thought there was something wrong with the accounts, but I immediately remembered that just a while ago, Yahoo had a reporting delay which took them days to fix, and this might very well be another one.

 So … Read more about Yahoo Search Marketing Interface Reporting Delay

The choice of your keyword match type can have a huge impact on the performance of your campaigns. Having all your keywords in broad match type can bring you the most traffic, but resulting in high cost per conversion; whereas having every keyword in exact match type can definitely filter out most of the unwanted traffic, but you will also be missing out on some of the long-tailed search queries that broad match or phrase match can bring in.

… Read more about PPC Keyword Match Types