Internet Marketing Services

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

Okay, I know that Yahoo currently doesn’t really offer any official report that resembles AdWord’s search query report on its interface, but as I mentioned a few weeks ago, you can always request Yahoo representatives or your account manager to prep a similar report for you.

Since these reports are custom made by different people, their format and the information they provide can be different from one another. Therefore, when you request your account manager for a report, be very specific about what stats you are looking … Continue Reading » Yahoo Search Marketing – Search Query Report Explained

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:
• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

… Continue Reading » AdWords Tips – Parked Domains and Error Pages

Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what?

Windy Flags - Copyrights Russelljsmith

Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic … Continue Reading » Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

In my previous post, Yahoo! Search Marketing Standard & Advanced Match Types, I talked about how each match types works and what to lookout for when using them in your account. But what if I use both the Advanced Match Type and Standard Match Type of the same keyword together in the same account?

Good question and this is what I’m going to talk about today.

When running PPC campaigns in Google AdWords, it is common practise to have different match types of the same keyword in … Continue Reading » Having Both Advanced & Standard Match Type of the Same Keyword in Yahoo Search Marketing

Keyword Match Types in Yahoo! aren’t as self-explanatory as Google’s, and unfortunately, they don’t offer much choice and control either.

There are only two keyword match types in Yahoo!: Advanced & Standard. Here are examples of each match type from Yahoo!:

Standard Match Type

For example, if you advertise on the keyword “plasma television,” your ad may be displayed for the following search queries:

• plasma television (same)
• plasma televisions (singular/plural variations)
• plamsa televisions (common misspellings)

But in addition to the above examples, your ads will also be triggered by search queries … Continue Reading » Yahoo! Search Marketing Standard & Advanced Match Types

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels.

What is it?

These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as

•    The different keywords of your PPC campaign that help in getting a conversion.
•    The time it takes for a visitor to become a customer
•    The number of impressions and clicks required for a visitor to become a customer

Previously Adwords only attributed the last keyword that led to a sale on your … Continue Reading » Google Adwords Search Funnel Reports

If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this … Continue Reading » How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will … Continue Reading » Keyword Bidding with Google AdWords Bid Ideas
  
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