Internet Marketing Services

Today, I came across an interesting keyword research/suggestion tool for PPC and/or SEO. Let’s meet Übersuggest.

Ubersuggest

I describe it as interesting because…hmm…it’s actually very minimalistic and it doesn’t have any advanced keyword grouping functions. All it does is grabbing keywords from Google Suggest and output it to you in one single page. Here is how it works (quoted from the original site):

• Write a term in … Continue Reading » A New Keyword Suggestion Tool for PPC
  
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Just recently, I’ve discovered a new method of running AdWords’ Search Query Report which makes identifying user exact search queries much, MUCH easier (well, this method could’ve existed long ago, but it’s quite new to me, so here I am).

Before, whenever I wanted to see the exact search queries for a campaign, ad group, or even just a single keyword, I would need to run a separate report. I wouldn’t mind doing it if I was doing a large scale analysis, but running a search query report for … Continue Reading » Running Search Query Report Now Is Easier Than Ever

Recently, I have noticed an update to Google AdWords’ reporting options: Ad Group Performance, Campaign Performance and Account Performance report can no longer be run from the Report tab.

Report Options

As you can see from the image, those three options are now greyed out. So how do we run those reports now?

It’s actually quite simple, and more convenient, in my opinion. Just click on the Dimensions tab (if you don’t … Continue Reading » AdWords Updates Reporting Options

For those of you who are too busy to optimize your campaigns manually, Google offers a useful tool to help you optimize your bids to get the most conversions out of your campaigns: Conversion Optimizer

To start off, let’s just review what Conversion Optimizer is, here’s Google’s definition:

The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as … Continue Reading » AdWords Conversion Optimizer Tips

Last week I started talking about what AdWords beginners should look out for when first setting up their campaigns and mentioned that targeting both search and display network is a very bad idea. This time, I will move on to another common mistake: targeting all countries & regions using a single campaign.

It’s logical to want to expose your ads to as many regions as possible, and by all means, you should do that. But the proper way of doing it is to target each region … Continue Reading » AdWords Tips for Beginners – Part 02

There is no doubt that AdWords (pay per click) has become a very popular advertising medium over the past few years. It’s easy to setup, manage, and track your performance. This advertising model fits business of all sizes ranging from national chains such as Best Buy to small business like my local music shop. But because AdWords is so accessible to everyone, it also tricks advertisers who are new to the system to think that they can easily manage the accounts on their own without … Continue Reading » AdWords Tips for Beginners – Part 01

As I’ve mentioned before, Google and Yahoo have both updated its policy regarding online pharmacies advertising in North America through AdWords. If you don’t already know, here are the new policies (and it applies to Yahoo Search Marketing as well):

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the … Continue Reading » Yahoo Still Leaves Room for Canadian Pharmacy Ads to Show Up in the US

As you might already know, Google is very secretive about its algorithm on how Quality Score is calculated. Every now and then, there will be blog articles trying to speculate what factors actually affects quality score (and yes, this article is one of them, sadly), and they usually revolves around the keywords’ click through rate or relevance to the ads.

Just to refresh your memory, here is how Google defines quality score:

A Quality Score is calculated every time your keyword matches a search query — that is, … Continue Reading » Another Factor to Quality Score

We just got a new potential client this week (hooray!). While I was going through his account, I realized he’s got low impression share across all campaigns. This prompted me to dig deeper into the account.

Google defines Impression Share as:

Impression share is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting.

For example, if your keyword has been searched for 1000 times, but your ad only showed  up for 600 out of … Continue Reading » AdWords Lost Impression Share

Summer’s just around the corner, and it’s time to plan your pay per click strategies to make the out of it. If your business is affected by seasonality, then it’s important to plan out a strategy before hand to capture the extra traffic during that specific period of the year, or better yet, convert that traffic into profit.

We have a client that offers live-in nanny placement service to most of the provinces in Canada. To him, a conversion is when someone registers with … Continue Reading » Setup Your Pay Per Click Campaigns Properly for the Summer