Internet Marketing Services

Those of you who work with AdWords on a regular basis knows that it’s impossible (or impractical) to manage AdWords accounts by only either using the AdWords Online Interface or AdWords Editor. Most people use the combination of the two.

When working on two separate platforms, making sure data are in sync on both of them becomes very important (on a totally unrelated side note, I’m lovin’ iCloud). The common practice for most people would be making small changes like a campaign budget change or add a few negative keywords that … Continue Reading » AdWords Tip – Is “Get Recent Changes” Necessary Every Time?

Following are the most basic and proven best practices you can use to effectively manage your AdWords PPC campaigns and generate results.

AdWords campaign objectives

The most important component of all successful PPC campaigns is to know clearly the objective/s of the AdWords campaigns. Well defined campaign objectives help measure how effectively the campaigns are being managed and enables advertiser to take necessary actions if required.

Example: You have an e-commerce website and want to sell auto parts online.

Objective: Sell online to buyers, increase sales, revenues and profits.

The above … Continue Reading » Proven AdWords Best Practices to Optimize PPC Campaigns

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Sometimes, when a product only serves a unique set of purposes, it’s difficult to come up with a list of keywords that relates to everyone. For example: If I came up with a product that turns dog poop into vapour, I would make a fortune. But how do I market it through PPC? There isn’t already a name for this kind of product that everyone can instantly think of, and there isn’t any phrase that can easily describe the nature of this product, … Continue Reading » How to Boost PPC Traffic Volume for Niche Products

Well, it’s not like AdWords bans you from using capital letters in display URLs, AdWords editors and online interface will still allow you to submit ads that have capital letters in display URLs, but those letters will just turn out to be in lower case when showing up on Google SERP.

Advertisers spend a lot of effort trying to make their ads standout visually, and playing with the capitalization of display URLs was one common method. Now, I guess PPC experts need to look for other … Continue Reading » AdWords No Longer Allows Capitalization of Display URLs

The first thing to remember when creating image ads for your placement campaign is that image ads can be in many different sizes. Here is the list of sizes Google accepts:

• Leaderboard (728 x 90)
• Banner (468 x 60)
• Small Square (200 x 200)
• Square (250 x 250)
• Skyscraper (120 x 600)
• Wide Skyscraper (160 x 600)
• Medium Rectangle (300 x 250)
• Large Rectangle (336 x 280)

This link has example of how each version looks like:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=97526

If you are planning to run Managed placement campaigns, make sure that the sites you … Continue Reading » A Few Things to Know About Google Image Ads

Ever wonder why experienced PPC advertisers spend so much time identifying and managing long tail keywords when most of them can be covered by other shorter broad or phrase match keywords?

For example, if you have the keyword tennis shoes in phrase match, you are pretty much guaranteed to show up for search queries such as pink tennis shoes or pink tennis shoes for women. So, if that’s the case, why do PPC advertisers need to spend so much time adding long tail … Continue Reading » Why Do We Need Long Tail Keywords – PPC Tips for Beginners

Today, I came across an interesting keyword research/suggestion tool for PPC and/or SEO. Let’s meet Übersuggest.

Ubersuggest

I describe it as interesting because…hmm…it’s actually very minimalistic and it doesn’t have any advanced keyword grouping functions. All it does is grabbing keywords from Google Suggest and output it to you in one single page. Here is how it works (quoted from the original site):

• Write a term in … Continue Reading » A New Keyword Suggestion Tool for PPC
  
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Just recently, I’ve discovered a new method of running AdWords’ Search Query Report which makes identifying user exact search queries much, MUCH easier (well, this method could’ve existed long ago, but it’s quite new to me, so here I am).

Before, whenever I wanted to see the exact search queries for a campaign, ad group, or even just a single keyword, I would need to run a separate report. I wouldn’t mind doing it if I was doing a large scale analysis, but running a search query report for … Continue Reading » Running Search Query Report Now Is Easier Than Ever

Recently, I have noticed an update to Google AdWords’ reporting options: Ad Group Performance, Campaign Performance and Account Performance report can no longer be run from the Report tab.

Report Options

As you can see from the image, those three options are now greyed out. So how do we run those reports now?

It’s actually quite simple, and more convenient, in my opinion. Just click on the Dimensions tab (if you don’t … Continue Reading » AdWords Updates Reporting Options