Internet Marketing Services

We often hear that every business should try PPC. It’s effective, efficient, can fit into everyone’s budget, etc. And I agree with all the positive qualities of PPC mentioned above. But is it really for EVERYONE, no matter what services or products one offers? This I disagree!!

Let’s say, I offer a product that targets schools/education institutes. You might say:”Blah, don’t bash PPC based on an imaginary product!” Okay, fine! Let’s be more specific. The product is for computer lab … Continue Reading » Is Pay Per Click Really for Everyone?

Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!

But is Adwords conversion optimizer good for you? The answer is it depends.

Pros and Cons are as follows:

Pros:

1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s … Continue Reading » Is Adwords Conversion Optimizer Good for You?