Optimize Add to Cart Rates by Using Dynamic Text on Call to Action Buttons
TraiaN
Published on: December 30, 2008
Last modified: November 23, 2011
Conversion Rate Optimization, e-Commerce Optimization, Internet Marketing
5 Comments
Tags: add to cart, buy now, checkout, optimization
In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Simply put, you need to display either Buy Now or Add to Cart, depending on your business objectives.
Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If … Continue Reading » Optimize Add to Cart Rates by Using Dynamic Text on Call to Action Buttons
