Dynamic Text on Call to Action Buttons
TraiaN
December 30, 2008
Conversion Optimization, Internet Marketing, Web Design, e-Commerce Optimization
4 Comments
Tags: add to cart, buy now, checkout, optimization
In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.
Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Read more about Dynamic Text on Call to Action Buttons
