Google AdWords Editor Update
Tags: 1-per-click, adwords editor, google adwords, many-per-click

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).
For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.
Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. ecommerce transactions).
Conversions (1-per-click) count a … Continue Reading » Google AdWords Editor Update


