Make Them Click Where You Want Them To
TraiaN
Published on: August 23, 2010
Last modified: August 9, 2011
Conversion Rate Optimization, Usability and Design
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Tags: create account, link emphasis test, sign in
Test idea
Emphasize the links/buttons you want visitors to click on, based on the user type (i.e. user with accounts VS user without accounts)
Test KPI
The clickthrough rate on the emphasized link/button and CTR on the non-highlighted ones.
Test details
First, you have to be able to segment your visitors based on the following:
1. visitor with account VS visitor without account
2. first time visitor VS returning visitor (with or w/o account)
3. opt-in for autlogin or not (for visitors with accounts)
Once you are able to … Continue Reading » Make Them Click Where You Want Them To
