Internet Marketing Services

Carfax is testing the Call To Action button (the big red/green one). Why are so many websites stuck on the “button color test” idea?

carfax.com - Get the CARFAX - red button

carfax.com - Get the CARFAX - green button

Pitstop Media offers ROI based … Continue Reading » Who’s Testing What #11 – www.carfax.com

Phone People are testing a lot. That’s good for them! You should do that too, btw.

Below are some of the variations we’ve spotted:

phonepeople.com control version

phonepeople.com version 1

C’mon writers.com! Do you have 668,389 members (as you can see in the control version) or 754,454 (as per variation 1)? Or are you getting almost 100,000 registrations in 5 minutes (that long it took to compare the control version with variation 1).

Be careful when you test numbers. Someone can spot you (muhahah).

writing.com control version

Here’s an online travel aggregator that is testing. Can you spot the difference?

Yapta Control Version

Yapta.com Variation 1

Pitstop Media offers ROI based internet marketing services such as landing page testing services and … Continue Reading » Who’s Testing What #8 – www.yapta.com

Below is a multivariate test from affilorama.com. They are testing the welcome message, the login button and the video

Affilorama.com Test - Control Version

Affilorama.com MVT Test - Variation 1

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic … Continue Reading » Match Search Engine’s Search Query with Landing Page Content