Internet Marketing Services

This article is about the optimization of, what I consider to be one of the lowest hanging fruits for ecommerce websites, the checkout process. It can also relate to other types of web site, i.e. sites that require customers to pass through an online checkout process to purchase products or services.

Definitions:

- a locked checkout (a term coined by the author) is an checkout process that requires visitors to create an account in order to complete a purchase. Usually they require users to provide a … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 1 of 3

This is an MVT test from www.vacationtimesharerentals.com:

Vacation Time Share Rentals - Original

Vacation Time Share Rentals - Variation 1

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our … Continue Reading » Who’s Testing What #30 – www.vacationtimesharerentals.com

The first test of 2010 is on debt relief landing pages:

moneymanagement.org version A

moneymanagement.org version B

moneymanagement.org version C

moneymanagement.org version D

Pitstop Media … Continue Reading » Who’s Testing What #29 – www.moneymanagement.org

This test is different than the classic button test. Birthday Direct is testing the left navigation: single unit VS shorter, multiple units. Kudos to them! This is the kind of test you should run too!

birthdaydirect.com control version

birthdaydirect.com variation 1

Pitstop Media offers ROI based … Continue Reading » Who’s Testing What #28 – www.birthdaydirect.com

The magic of testing dot com is testing:)

themagicoftesting.com control version

themagicoftesting.com variation

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase … Continue Reading » Who’s Testing What #27 – www.themagicoftesting.com

Cute little fish, the beta fish, isn’t it? Here’s a A/B test from bettafishcenter.com:

bettafishcenter.com version A

bettafishcenter.com version B

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Pitstop Media offers ROI based internet marketing services such as landing page testing services and … Continue Reading » Who’s Testing What #26 – www.bettafishcenter.com

Tested element: heroes picture

gather.com control

1gather.com variation

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion … Continue Reading » Who’s Testing What #25 – www.gather.com

genbook.com variation 1

genbook.com variation 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. … Continue Reading » Who’s Testing What #24 – www.genbook.com

Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, which means that around 40% of the visitors will not see the tested variables if they are not scrolling. It’s a good idea to test elements that are above the fold. Don’t just believe usability experts screaming out loud that the fold doesn’t matter anymore. Test that for your self and see if it’s true or not.

Here’s screenshot of the tested page, using Google’s Browser Size tool:

Buy Now VS Sign Up test:

digicert.com version 1

digicert.com version 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and … Continue Reading » Who’s Testing What #22 – www.digicert.com