A Powerful Google Adwords – Google Analytics Combo
TraiaN
Published on: February 17, 2009
Last modified: November 17, 2011
Google Analytics, Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO)
4 Comments
Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!
The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads? … Continue Reading » A Powerful Google Adwords – Google Analytics Combo
