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One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Read more about Google Analytics – Keyword Positions

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books online will trigger your existing ads in … Read more about Best PPC Practice – Exact Keywords